GRADUATE THESIS PROJECT
Cosmetics is a profitable industry without any government oversight on product safety. Almost 90% of the ingredients used in cosmetics in the U.S. have not been evaluated for safety. Unsafe ingredients not only cause skin irritation, they can lead to cancer, birth defects, development harm and infertility.
LAB:FRESH, a DIY workshop community, is my solution to encourage consumers to start making their beauty products. LAB:FRESH is a fun and hands-on environment where we teach and show you step-by-step how to make beauty products. Our services include on-site classes, easy-to-follow DIY beauty kits, and useful information about the skincare ingredients.
LAB:FRESH APP is one of the thesis project deliverables
E-MAIL Design。Visual Design
A small collection of E-MAIL design projects. The client, Poshmark, is a USA based e-commerce social marketplace for fashion, where anyone can buy, sell and share their style with others. I worked with front-end developer to implement design into impementation. It is a valuable experiences to learn email design practices through the collaborations.
Poshmark 針對不同季節，會發送主題性的 E-MAIL 給會員。我負責產出視覺，內容包含 Infographics 以及 Icons 繪製；以及到完成提交檔案給工程師開發。
The Smart Cities micro-site is for Renesas’ IoT event. My role is to transform wireframe into design comps, and to establish transitions and interactions in collaboration with the front-end developer. I also created design variations for first draft delivery to the client. It was also a great opportunities to design in Sketch and to created web design style guides.
這是為 Renesas 設計的活動網頁。過程中，與 UX Designer / PM / Front-end Developer 一同合作。我負責介面設計，內容包括根據客戶提供的品牌規範，進行整體的視覺設計；以及定義元件規則。同時，我與前端工程師合作一同規劃過場動畫，提升用戶體驗。
To select a dead, dying or defunct brand and rebrand to develop its new identity, visual stand and brand extensions. This project is the process of understanding brand, which defines the identity and the essence of the business.
I choose Howard Johnson, an American hotel chain. I came up with the idea of "Home Away From Home" to promote Howard Johnson's ideals of comfort and convenient for all. My idea is to create an atmosphere of warmth and a sense of belongings while you are away from your home.
The new identity is inspired by the idea of home and a smiling face, and I want it to evoke a sense of friendliness and well being. The colorful design and rounded typefaces are what give the brand a sense of fun and warmth. The language tone that carries through this book is also friendly and similar to a southern hospitality greeting.
E-PLUS Innovation is a Taiwanese based compact meter supplier. For the past years, the company has been provided OEM/ODM service to their clients'. In 2015, E-PLUS started to develop their own products and market worldwide with their brand.
As a lead designer, my key responsibilities including from developing new visual system, trade show, marketing collaterals, and other creatives as needed. I worked with the CEO to redesign company's corporate identity system. Also, I redesigned packaging to make sure the design meets new CI across brand systems thinking.
A small collection of my favorite infographics projects. Clients involved,
- TACF, a non-profit organization in SF. I created icons for the festival events.
- Tapjoy, a mobile advertising and app monetization company in San Francisco, CA. I worked as a freelance designer reported directly to the Creative Manager in creating various infographics projects.
-LiVEBRICKS Inc. provides digital services of the enterprise brand app, RWD development, and the smart community app. My responsibilities is to adopt directions from the creative brief and to bring the strategies to meaning visual designs.
- Poshmark, a USA based e-commerce platform, is the largest social marketplace for fashion where anyone can buy, sell and share their style with others. My role is to design seasonal marketing campaign assets across digital platform.
Picked a film director and a series of films, then created a promotional campaign that will consist of a set of materials which must function together as a whole. My choice is an American director Gus Van Sant.
Gus Van Sant’s films are often focused on young people’s life journeys. Most of his films deal with the troubled restless youth who face despairing moments in their lives. And only those young people who are able to learn from bad experiences will be able to take control of their lives.
I created a film festival called “Almost There.” The message behind this festival is to inspire young people to find the optimistic side in the hopeless moments of their lives. The visual design concept keywords are journey and street. The black and white photography theme are places that most bored young people hang around.
A small collection of marketing projects. Design deliverables included FB campaign, EDM, and series of APP banners. My role is to take strategic ideas into visual design. Clients involved Snapfish, LiVEBRICKS, and Cloud Interactive.
這系列是行銷宣傳活動的製作物。依據文案提供的概念與策略，針對不同的主題，再進行溝通後去執行視覺設計。內容包含 APP 活動宣傳的推播 Banners 以及 FB 貼文製作。