To select a dead, dying or defunct brand and rebrand to develop its new identity, visual stand and brand extensions. This project is the process of understanding brand, which defines the identity and the essence of the business.
I choose Howard Johnson, an American hotel chain. I came up with the idea of "Home Away From Home" to promote Howard Johnson's ideals of comfort and convenient for all. My idea is to create an atmosphere of warmth and a sense of belongings while you are away from your home.
The new identity is inspired by the idea of home and a smiling face, and I want it to evoke a sense of friendliness and well being. The colorful design and rounded typefaces are what give the brand a sense of fun and warmth. The language tone that carries through this book is also friendly and similar to a southern hospitality greeting.