Picked a film director and a series of films, then created a promotional campaign that will consist of a set of materials which must function together as a whole. My choice is an American director Gus Van Sant.

OUTCOME

Gus Van Sant’s films are often focused on young people’s life journeys. Most of his films deal with the troubled restless youth who face despairing moments in their lives. And only those young people who are able to learn from bad experiences will be able to take control of their lives.

I created a film festival called “Almost There.” The message behind this festival is to inspire young people to find the optimistic side in the hopeless moments of their lives. The visual design concept keywords are journey and street. The black and white photography theme are places that most bored young people hang around.